Transforming complex challenges into clear, actionable solutions.

This is our proven, business-led approach to the design and roll-out of change initiatives.

Design for Business helps you to communicate and embed processes, policies and behaviours. Whether you need to introduce new procedures or processes, offer team-specific training, launch a new product, or embed essential safety behaviours, you will find that our innovative approach is always creative, constructive and highly successful.

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COMET is trusted by Leading Organisations around the world

How often have you seen new initiatives rolled out to great fanfare, only to disappear shortly after with little more than a whimper? Too often? Then let us help you make the lasting impact you need.

Do you have any of the following challenges?

COMET's Design for Business service provides practical and strategic solutions to tackle those internal communication tasks that may have been sitting in the ‘too hard to do right now’ tray for a little too long.

Whether it is introducing new project management processes, new products or endeavouring to change internal behaviours, the drivers for engaging COMET to assist through Design for Business are many and varied. At a high level, they include poor information design, lack of structure and consistency in managing design or roll-out, internal and external brand or communication issues, and the repeated failure to integrate a new product, process or service into the business.

Across all these areas, our Design for Business service will help you get it right the first time.

Ensuring people can easily see the role they have to play

Too often business procedures, processes or behavioural frameworks are written and structured for ease of auditing – and not for ease of use. As a result, when it comes around to successfully embedding these in the business, people can struggle to understand what is required of then on a practical basis. Faced with a 50-page document, individual employees are left scratching their heads – wondering ‘where do I fit in’ to all of this?

Solution: Our unique Design for Business approach is designed to address that challenge for our clients. We put people-first thinking front and centre from the outset. Driven by information abstraction, we present users of a process or a procedure with a single-field-of-view to ensure that the bigger picture is clear. Whatever style of diagram or infographic is used, we will ensure that everyone understands the overarching aims and objectives of the project, before they are invited to engage with those elements that are most relevant to them in their role. It is all about letting people easily see themselves, and the part they have to play, in the process.

Ensuring that poor visual design does not lead to confusion

We are bombarded daily by messages of one kind or another. There is a lot of noise out there. Increasingly the messages that make an impact in the workplace are the ones tailored to the realities of modern communication so that they cut through the noise. And therein lies the challenge for businesses. How to take what is often complex subject matter – and render it accessible to a busy workforce. How to make it simple, without making it simplistic?

Solution: Design for Business is set up to deliver creative interventions that will inspire your people to not only align behind your business goals, but also to help you drive them forward. We understand that poor visual design and structure can suggest a lack of commitment and lead to confusion. But with our robust approach and wide experience in designing processes, initiatives and learning, we can help you to build powerful brands and communication tools that will help to ensure your people and partners know that you are serious about this stuff. We will simplify and improve operating procedures and processes and help make them accessible and easy to use. We use blended learning techniques and technology to design and deliver punchy high-impact experiences tailored to your audiences.

Ensuring a rushed roll-out does not undermine your objectives

We have all experienced that situation where the rushed roll-out of a new initiative or process, not only breeds disaffection, but is compounded by a lack of sustained support for a successful launch which ends up ensuring that you miss achieving your overall goal.

Solution: Essentially, we focus effort at the front end of a challenge or an opportunity, ensuring that the recipient business has a complete set of tools and processes required to enable it to affect change successfully. These outputs often exist in the business already and are supported through the creation of clear structure and a strong brand to communicate them effectively. In simple terms, we ensure we ‘see the job through’ with maximum buy in and minimum disruption.

Benefits

Design for Business helps you make the complex simple

New processes, systems and models not only have to be fit for purpose, but should be clear to interpret, simple to follow, and relevant. For example, you always want to ensure that preventive actions actually deliver prevention. This is where Design for Business can help.

We can help to ensure that your team do take action to address the identified issues. We will work with you to ensure that all new initiatives or processes integrate with other aspects of the business. We will develop a communication structure which not only describes the desired practise or outcome but uses visual design to enhance understanding – and drive the necessary actions.

Tailored solutions to meet specific organisational and employee needs

We advocate a strong tool-based approach to support any business process or initiative, which can include:

‍Physical devices: Acting as prompts and reference tools for on-the-job use, tailored to individual needs.
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‍Process models: Simplifying complex information, making it more relevant and easier to understand for your team.

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Creative solutions to secure maximum buy-in with minimum disruption

We will collaborate with you to plan and design:
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‍Launch events and awareness workshops: Engaging employees with the new processes, tools, and each other.
‍Stakeholder engagement: Ensuring clear structures that reduce resistance and disruption.
‍Branding for new initiatives: Creating a unique brand name and visual identity for your processes to increase visibility, demonstrate leadership commitment, and inspire confidence.

By building a consistent look-and-feel across all communications, we help prevent confusion, foster recognition, and align the design framework with your organisation's goals.

The training and support needed to deliver a successful roll-out

We have extensive experience in successfully launching and rolling out initiatives and processes. We understand that the way an initiative is introduced can make or break its success. Here's how we help:
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‍Engaging and interactive training: We design tailored training that addresses key aspects of your processes and initiatives.
‍Custom learning tools and materials: Developed to meet specific needs and ensure comprehensive understanding.
‍Expert trainers: Our network of experienced professionals delivers focused training on both technical and soft skills.
‍Targeted investment: We ensure training is provided only where necessary, optimising resources and impact.

differentiators

Why choose Designed for Business?

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COMET has developed an innovative niche in the design and production of a wide range of business process solutions and associated training and roll-out.

The approach takes a ‘design’ view on the presentation, engagement, roll-out, training and communication around key business processes and initiatives in an organisation. We work closely with you to ensure our solutions align with your specific needs, delivering real impact and value.

Practical and strategic solutions

Led by our Chief Creative Officer, Dr Douglas Leith, our Design for Business approach focuses on the front end of challenges, enabling us to design, develop and deliver practical and strategic solutions with real impact.

Tangible performance improvements

With our unique insights and proven solutions, we deliver change programmes designed to drive measurable benefits. Our in-depth expertise informs the most effective communication, learning and delivery channels, which in turn delivers better outcomes to help improve performance.

Ownership of intellectual property

Intellectual property is always 100% owned by the client and all Design for Business outputs are produced in a variety of useful formats.

Return on investment

To date, return on investment right across COMET’S portfolio of Design for Business projects has been fast and measurable at many multiples of the competitive costs of partnering with us.

Frequently asked questions

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Don’t believe us, check out what our clients say.

Explore real-world experiences from our satisfied customers who have harnessed the power of COMET. From streamlined processes to enhanced safety, their stories highlight the impact of our solution.

Helped us reduce first aid cases by 29%

"When we adopted COMET, we were looking for a root cause analysis tool that would help us identify underlying causes before they lead to incidents. Since adopting the tool, COMET has helped us reduce first aid cases by 29% in the last year, contributing to Corning’s best-ever safety record in 2022.On top of this, the support from the COMET team cannot be underestimated – they are always on-hand to resolve any issues in a timely and efficient manner. I would highly recommend COMET and the STC INSISO team to anyone looking for an audit and investigation tool."

Guillermo Castillo, Global EHS Leader – OCS Division at Corning Inc.

COMET helped us understand the systemic root causes

"The main value to LR of adopting COMET is the newfound organisational leadership education and enlightenment as to the reasons behind incident types, particularly those which hurt us most in terms of frequency. A recent example was repeat microsleep incidents affecting our surveyors. COMET helped us understand the systemic root causes and gave the Board sufficient confidence to invest over £2 million in a preventive action programme which is already bearing fruit in terms of this type of incident reduction."

James Pomeroy,
Group Director HSEQ at Lloyds Register

We’re maximising its value across the business

"Viridor is a relatively recent adopter of the COMET RootApp tool but is already beginning to really reap the rewards of a first class investigation system.
We’re maximising its value across the business through consistency of approach and ensuring we really do get to the root cause of our incidents so we can set the right actions to prevent recurrence.
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The COMET team has been hugely helpful and supportive in getting this new process implemented."

Richard Robinson,
Head of SHQS at Viridor

Probably the best root cause analysis process and toolkit

"Probably the best root cause analysis process and toolkit. But beyond enabling us to adequately identify root causes, COMET also allows us to track trends using the root cause codes to help address systemic opportunities in our management system."

Bertrand Piredda, Director of HSES Cummins Power Systems

Feels more like a partnership

"Borr Drilling adopted COMET across the business in 2017/2018 and since then our relationship and trust with the STC INSISO COMET team has grown immensely.

Any issues are quickly resolved or addressed and a feature of the relationship I enjoy most is that it feels more like a partnership than that of a more traditional vendor/client arrangement."

Thomas Sunde, QHSE Director at Borr Drilling

Positive and encouraging feedback

"STC INSISO recently delivered the 3-day COMET practitioner course to GSK R&D (UK) engineering and safety professionals.

The COMET team created a bespoke course that was well received by GSK R&D with lots of positive and encouraging feedback."

Ray Duffy, EHS Manager - Projects & Engineering at GSK

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