Most safety reports only scratch the surface

Many organisations track incidents, audits, and near misses, believing these numbers reflect their safety performance. But what if that approach misses the bigger picture?

A low incident count doesn’t mean risks aren’t present. It doesn’t mean your team is operating safely. It might just mean nothing has gone wrong…yet.

Most safety reports are built around what happened, but they rarely explain why. And if you don’t understand the patterns behind incidents, how can you stop them from happening again?

This is the fundamental question behind COMET’s latest e-Guide to Advanced HSEQ, written by Mark Rushton, CEO of COMET.

Why traditional safety data falls short

Most safety data collection focuses on:
✔️Counting past incidents
✔️Tracking compliance checks
✔️Logging audit results

While these are important, they don’t tell you:
🔍Why certain risks keep appearing
🔍How human behaviour impacts safety outcomes
🔍Where hidden vulnerabilities exist within your operations

Without this deeper understanding, companies stay reactive, only making changes after an incident occurs. True safety intelligence isn’t about counting incidents; it’s about preventing them.

Moving beyond compliance to real safety intelligence

What if your data could work for you? What if you could:
🔹Spot risks before they cause incidents
🔹Identify trends in behaviour and operational failures
🔹Make decisions based on predictive insights, not past events

The tools to achieve this already exist. AI-driven analytics are transforming safety intelligence, helping companies anticipate risks instead of reacting to them.

This E-Guide to Advanced HSEQ explores how organisations can rethink safety reporting and unlock meaningful, actionable intelligence to protect their teams and improve performance.

Who is Mark Rushton?

Mark Rushton is the CEO of COMET, a company specialising in risk intelligence for high-hazard industries. With years of experience working alongside safety leaders, he has seen how traditional reporting often fails to capture the full story. His insights challenge outdated safety models and introduce a smarter, data-driven approach.

Download the e-guide and rethink your safety strategy

If your safety reports only focus on what happened instead of why it happened, it’s time to rethink your approach.

📥 Get your free copy today.